Why Creative Audio Commercials Should Matter
Your audience wants to be entertained and they will pay attention when they know something is about to happen that will make them laugh, make them cry, make them think and get them talking.
Kim is an accomplished voice actor with decades of diverse experience in commercial, narrative and technical voiceover. Her twenty year career as a morning and afternoon radio personality combined with her creative talent has made her a valuable resource for clients looking for high quality audio products, from professional voiceover and commercial production to podcast host and producer.
Kim’s voice is described as having a smooth, natural sultry sound with a bit of grit and sarcasm mixed in. She has literally voiced thousands of commercials for local, regional and national brands, and is an accomplished audio book narrator.
Currently, you can hear Kim on The Modern Pleasure Podcast, which she hosts and also produces.
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"Radio is truly the theater of the mind. The listener constructs the sets, colors them from his own palette, and sculpts and costumes the characters who perform in them."
Get all the latest updates from the “Off Script” blog and podcast in your inbox.
Your audience wants to be entertained and they will pay attention when they know something is about to happen that will make them laugh, make them cry, make them think and get them talking.
Wondering what a voiceover coaching session with Kim Kaplan might be like? Listen in as Kim works with Quinn who is ready to dive a little deeper into her voiceover journey in the Off Script Podcast.
What makes a radio spot successful depends on many variables. What’s the objective? What do you want the listener to do? You want them to engage.
Rocklin, California USA